Plans for 2015: Sale & Summer Closure

Happy New Year to all our customers! 2014 was a fantastic year for us: we were nominated as one of the Sunday Telegraph Stella Magazine's top 50 online fashion boutiques in the UK, had our TV debut on Channel 4's This Old Thing and a customer found her way onto best-dressed list at Ascot: 

Iona Judd (right) in a 1950s dress

There are going to be some changes to Juno Says Hello in 2015 - here's the scoop: the e-boutique will go offline between the months of April and November and our Ladbroke Grove showroom will close its doors at the end of March. There will be a grand reopening towards the end of the year in a new location - stay tuned for more details. In the meantime, there is a 30% discount on all stock purchased in-studio between now and Friday 27th March. To make an appointment please get in touch via this link - we are open early evenings as well as weekends. Click here to browse online. 

30% off this dress and all stock!

The reason I am taking the store offline for a few months is because I am in the final furlongs of a PhD and this summer will be spent tapping away at a keyboard in an attempt to finish my thesis. Although Juno Says Hello will not be trading, I will continue to write a monthly online column on vintage fashion for the FT's How to Spend It, as well as the occasional blog on here. 

The Juno Says Hello Twitter and Facebook accounts will still be active and I will be posting sneak previews of new stock which will go online when the website relaunches in November. I am delighted to have been asked to speak about Juno Says Hello at the UK's biggest fashion trade show Pure in February and will be joining the judging panel for the Online Retail Awards in September. 

Juno (in her green basket) keeps check on the word count.. 

For the last two years I've also been working on an exciting new project: creating a unique scent that will be launching soon. From its inception in 2012, I've been fortunate enough to work with some of the most talented people in the fragrance industry and it has been hugely inspiring to see how they have interpreted my ideas and designs into a beautiful and contemporary Eau de Parfum. The scent will launch later this year - please follow me here for more details about its creation, stockists and related events. There is a wonderful (and slightly crazy) story behind its genesis which I look forward to sharing with you.

Happy New Year x

Brigitte Bardot inspires Dior's latest campaign

The new Dior Addict campaign stars Daphne Groeneveld and is inspired by 1956 movie And God Created Woman. Directed by Roger Vadim, the film is set on the sun-drench French Riviera and is credited with launching the career of Brigitte Bardot. 

Bardot plays Juliette, an 18-year old orphan who gets a kick out of teasing her stuffy companions with her provocative behaviour and penchant for taking her clothes off... 

Brigitte

Daphne

The film begins with Brigitte's silhouette visible through a sheet hanging on a washing line - a scene recreated by Tim Walker for the Dior Addict video:

Daphne in silhouette 

In one particularly tantalising scene, Juliette slams a large glass of whisky and jumps onto a table to dance the mambo...



Dior Addict's print campaign urges us to 'Be Iconic' - a nod to the enduring influence of Brigitte:

Daphne

Brigitte's more risqué moves... 

Tim Walker's full-length video pays homage to the style of 1960s French cinema, using the same typeface for the opening credits as well as the soundtrack from the original film:

The brilliant girls at Pixiwoo have created a video tutorial to get the Bardot look:

We have an amazing selection of 1960s dresses at Juno Says Hello - and this one is perfect for a sex kitten. To make an appointment in our central London studio please get in touch. 

Vintage Scent Sessions at Les Senteurs

London's haute parfumerie Les Senteurs has just opened a second branch in Marble Arch. The new space includes an events room, where perfume expert Odette Toilette will be giving a series of talks on vintage perfumes.

Juno Says Hello is providing original vintage dresses as part of the display for each talk. The first event will focus on perfume and costume from the Belle Epoque period, and the ticket includes cocktails, cakes from Konditor & Cook as well as perfume samples.

19th November: Belle Epoque - 1919

28th January: 1920s

10th March: 1930s

19th May: 1940s

14th July 1950s

15th September: 1960s & 1970s

Tickets: £35. Advance booking via this link.

Les Senteurs, 2 Seymour Place, London W1H 7NA

Photo: Odette Toilette wearing Juno Says Hello

Kate Moss launches 'Vintage' fragrance

Last month Mossy launched her fourth fragrance, Vintage, a 'fruity floriental', designed by Olivier Polge (son of famous Chanel 'nose' Jacques Polge). Behind the perfume's genesis is Moss' love for vintage fashion - and she admits that among her most treasure possessions are dresses by Madame Grès and lamé pieces from the Thirties.

With the fragrance, Moss opted to highlight the glamorous side of vintage. The scent’s bottle, for instance, was inspired by her love of Art Deco design. The heavy glass bottle’s smoky hue is a nod to a vintage ring belonging to Moss.

“The imagery is modern, but it’s vintage,” said Moss, referring to the scent’s advertising, which was shot by Mert Alas and Marcus Piggott. In the ads, Moss is pictured against a mirrored backdrop reminiscent of Vintage’s bottle design.

“Everything I’m wearing, apart from maybe the shoes, is vintage,” said Moss.