In fashion writer Laura Craik's review in the Evening Standard, she commented that 'it's clear that the writers know as much about the fashion industry as Giorgio Armani knows about darts. This is a program that makes Skins look like Cranford'. Ouch!
The program is based around fictional designer Ali Redcliffe and her Brick Lane studio. I think the creators were trying to emulate the Shopaholic / Sex and the City vibe but reviews have been very mixed.
What do you think? Watch episodes of Material Girl on the BBC micro-site here.