Monday 16 November 2009

Kate Moss launches 'Vintage' fragrance

Last month Mossy launched her fourth fragrance, Vintage, a 'fruity floriental', designed by Olivier Polge (son of famous Chanel 'nose' Jacques Polge). Behind the perfume's genesis is Moss' love for vintage fashion - and she admits that among her most treasure possessions are dresses by Madame Grès and lamé pieces from the Thirties.

With the fragrance, Moss opted to highlight the glamorous side of vintage. The scent’s bottle, for instance, was inspired by her love of Art Deco design. The heavy glass bottle’s smoky hue is a nod to a vintage ring belonging to Moss.

“The imagery is modern, but it’s vintage,” said Moss, referring to the scent’s advertising, which was shot by Mert Alas and Marcus Piggott. In the ads, Moss is pictured against a mirrored backdrop reminiscent of Vintage’s bottle design.

“Everything I’m wearing, apart from maybe the shoes, is vintage,” said Moss.

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