Friday, 27 January 2012

Fashion Illustration Special

Since our launch in November 2009, Juno Says Hello has collaborated with three fashion illustrators. Our first commission was with Ellie Foreman-Peck, a brilliant artist whose illustrations have appeared on CBBC, The Telegraph and Guardian.

The above illustration by Ellie was her interpretation of one of our dresses - a stunning 1960s black evening gown with gold braid trim on the neckline and wrists.

We used her illustrations for our homepage and publicity material. Photographing a dress on a model always brings the garment to life but turning it into an illustration means we can create a specific mood. Ellie did exactly this with her film noir interpretation of one of our 1940s cocktail dresses:

The dress was made from deep red silk crepe with hand-embroidered silver and translucent beads on the shoulders and sleeves.

Illustrator Georgina Hill was commissioned to make a series of promotional cards for Juno Says Hello, featuring one of our vintage dresses as well as Juno - a wire-haired daschund - in the drawing. This was the end result:

The dress was modelled on an early 1960s cocktail dress that was consigned to Juno Says Hello with its original department store tags - it had never been worn! This gorgeous dress is available to buy here.

Our current homepage features two illustrations by Anna Halsall. As we are an online boutique we had carte blanche to create the perfect store window - and an opportunity to represent the sort of shopping experience offered in our Kings Cross studio.

Each garment was modelled on an item in the boutique. The coat worn by the girl was based on a stunning early 1960s tapestry coat with mink trim:

The dress on the mannequin in the left window is based on a 1960s pink chiffon gown with embellished bodice, available to buy via this link...

There is a wonderful gallery dedicated to fashion illustration in Mayfair, which was set up in 2007 in order to promote and sell original art works and prints. The gallery website also doubles as an online shop. Exhibitions have featured work by David Downton and René Gruau. David created the beautiful illustration on the posters for The Golden Age of Couture exhibition at the V&A in 2007.

There are two UK-based magazines dedicated to fashion illustration. Herself launched last year and is an entirely illustrated bi-annual fashion magazine and featured a 'fashion shoot' with Disney princesses:

Dash Magazine is high fashion editorial, lifestyle, illustration and art print. Their recent article on vintage fashion featured an illustration by Elisabeth A. Bukanova..

We often recommend specialist vintage fashion and illustration books on Twitter, so we decided to build a virtual library on this page. We're always looking for new collaborations so if you're interested in illustrating some of our dresses, please get in touch.

Our next ten online customers will receive a set of Fashion Top Trumps, illustrated by Erin Petson. This pack of cards includes iconic dresses, shoes and bags and their relative 'scores' - which one started the most trends, has the superior red-carpet factor and so on. Click on this link to be taken to the Juno Says Hello online boutique.

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