The new Dior Addict campaign stars Daphne Groeneveld and is inspired by 1956 movie And God Created Woman. Directed by Roger Vadim, the film is set on the sun-drench French Riviera and is credited with launching the career of Brigitte Bardot.
Bardot plays Juliette, an 18-year old orphan who gets a kick out of teasing her stuffy companions with her provocative behaviour and penchant for taking her clothes off...
The film begins with Brigitte's silhouette visible through a sheet hanging on a washing line - a scene recreated by Tim Walker for the Dior Addict video:
Daphne in silhouette
In one particularly tantalising scene, Juliette slams a large glass of whisky and jumps onto a table to dance the mambo...
Dior Addict's print campaign urges us to 'Be Iconic' - a nod to the enduring influence of Brigitte:
Brigitte's more risqué moves...
Tim Walker's full-length video pays homage to the style of 1960s French cinema, using the same typeface for the opening credits as well as the soundtrack from the original film:
The brilliant girls at Pixiwoo have created a video tutorial to get the Bardot look: